Digital Marketing Statistics & Metrics

68% of US Shoppers Plan to Shop Online This Holiday Thanks to Its Convenience, 2017 | Kibo

E-Commerce & Retail | USA

The holiday season is typically the time when retailers expect to see a windfall of revenue. So, they need to be aware of the main reasons make them prefer shopping online or in-store to start working on.

US shoppers agreed that shopping in both online and in-store are the same in terms of convenience but online beats with a rate of 68% compared to 55% in-store.

Hating dealing with holiday crowds ranked the next of the most important reasons & make 58% of US shoppers prefer to shop online, followed by the ability to find best prices and more selections online than in-store.

Why Do US Shoppers Shop Online This Holiday 2017 ? | Kibo

Graph Shows the Reasons for Shopping In-store Vs. Online During Holiday, 2017 – Kibo.


Established in 2015, Kibo is a leading omnichannel commerce platform for retailers and branded manufacturers with over 800 customers fulfilling orders in 75 countries. The company provides cloud commerce solutions inspired by its clients' needs and designed to empower their teams.The Kibo platform can scale as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions. Kibo enables sellers to reach higher peaks of sales and customer loyalty.

    Subscribe for our newsletter!