Digital Marketing Statistics & Metrics

Facebook is The Most Used Platform For Posting Video Content With a Rate of 70%, 2018 | Buffer & Social Media Week

Uncategorized | Global

The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen.
Facebook is one of the largest content-sharing platforms that allow uploading videos up to 20 minutes of view time. While the average video length on Facebook is 44 seconds, the length that gets the best completion rates is just half that at 21 seconds.

Take a glance at the most used platform for posting a video content:

  • Facebook is ranked as the first platform used in posting videos with a rate of 70%.
  • YouTube is ranked as the second used platform for posting video content with a rate of 54%.
  • Instagram comes at next with a rate of 41% mentioned that they use it for posting video content.
The Most Used Platform in Posting Video Content, 2018.

A Graph Shows The Most Used Platform in Posting Video Content, 2018.


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