Digital Marketing Statistics & Metrics

87% of Consumers Indicated That the Product Reviews is the Most Factor That Affects Their Purchasing Decision, 2018 | KIBO

E-Commerce & Retail | Global

Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process.

Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is the second factor that influences consumers to purchase. Then comes at next the friendly knowledgeable store associates with a rate of 83%, and 78% for the simple, streamlined shopping cart factor.

The Most Effective Factors That Influence Consumers In The Purchasing Process in 2018

                        A Graph Shows What Influences a Consumer To Complete A Purchase in 2018.


Established in 2015, Kibo is a leading omnichannel commerce platform for retailers and branded manufacturers with over 800 customers fulfilling orders in 75 countries. The company provides cloud commerce solutions inspired by its clients' needs and designed to empower their teams.The Kibo platform can scale as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions. Kibo enables sellers to reach higher peaks of sales and customer loyalty.

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