While video seemed like the answer to overcoming content overload and capturing audience attention, the competition for creating high-quality, engaging and compelling videos is growing. It is more critical than ever to make sure that these videos are a strategic and thoughtful piece of the overall content marketing mix. The products and services demos and explaining videos lead the pack in terms of the most common types of videos being created. This type of content highlights the companies and brands products or service offerings, and expertise in a visual way, more forms of video such as how-to, live streams, social media and those focused on company culture are becoming more widely used and seen.
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