Despite the emergence of new communication channels, email remains the king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all marketing strategies. Whatever the case, promotional emails are one of the most direct and effective ways to get the word out and drive targeted traffic to your product page.
Take a glance at the USA online consumers purchasing behavior after receiving promotional e-mails:
50% of surveyed online consumers reported that they have made purchases on their smartphones through mobile websites inspired by promotional emails, while 35% indicated that they make their purchases on their desktop or laptop spurred by promotional emails. Then comes at next 27% who indicated that they have made purchases in the physical retail stores as an action after receiving promotional emails.
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.