Digital Marketing Statistics & Metrics

69% of Online Shoppers are Using Search Engines to Research About Brands & Products, 2018 | KIBO

E-Commerce & Retail | Global

Omni-shoppers are researching online before buying any product. The use of the search engines as their first line of research mean that smaller retailers or manufacturers have the opportunity to really let their SEO shine.

69% of surveyed online shoppers indicated that their first source of information about brands, products or services is the search engines, while Amazon is ranked as the second used source of information with a rate of 61%.

Visiting retail stores is classified as a source to research about services with a rate of 54%, compared to 52% indicated that the word of mouth is their source of information.

The Most Important Sources Used to Research About Brands & Products In 2018

A Graph Shows The Most used Sources to Research for Brands & Products in 2018.


Established in 2015, Kibo is a leading omnichannel commerce platform for retailers and branded manufacturers with over 800 customers fulfilling orders in 75 countries. The company provides cloud commerce solutions inspired by its clients' needs and designed to empower their teams.The Kibo platform can scale as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions. Kibo enables sellers to reach higher peaks of sales and customer loyalty.

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