Digital Marketing Statistics & Metrics

Quick Problem Resolution & Submitting Feedback Are the Top Positive Post-Purchase Experiences, 2017 | Signal & Digital Ascendant

E-Commerce & Retail | Global

The brand’s post-purchase behaviors affect the customer experience to the product or service. This is why the brands – retail or travel/hospitality – need to continue the communication loop with the consumers after the purchasing process.

About 2 in 3 consumers (64%) agreed that their favorite retail brands are better than others at providing quick problem resolution, while 55% of consumers indicated that their favorite brands make it easy to provide their feedback and rate their experiences. besides 55% think that their retail brands are better than others by rewarding them for their loyalty.

What Makes Your Favorite Retail Brands Better Than Other Brands When It Comes to a Positive Post-purchase Experience


Founded in 2006, Signal is the global leader in real-time customer identity resolution across all devices and channels. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. Signal facilitates billions of data requests monthly, supporting top brands worldwide generating more than $1.5 trillion in commerce.

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