How Retailers Will Reach Shoppers in BTS Season, 2018

Digital Marketing Statistics & Metrics

69% of USA Retailers Will Reach Shoppers in Back to School Season Through Instagram Feeds, 2018 | RetailMeNot

E-Commerce & Retail | USA

Now that it is the back to school season, brands are looking back at how the critical back-to-school season was handled, Back to school is the period in which students and their parents purchase school or college supplies and apparel for the upcoming year. At many department stores, back to school sales are advertised as a time when school supplies, children’s, and young adults’ clothing goes on sale. Office supplies have also become an important part of back to school sales, with the rise in prominence of personal computers and related equipment in education.

Take a glance at how retailers will reach online shoppers in the BTS season:

  • 69% of surveyed retailers mentioned that they will reach shoppers through Instagram feeds.
  • 67% reported that they will try to reach online shoppers through Facebook live.
  • 60% said that they will reach back to school shoppers through Instagram stories.
How Retailers Will Reach Shoppers in BTS Season, 2018.

A Graph Shows How Retailers Will Reach Shoppers in BTS Season, 2018.

RetailMeNot Inc.

Founded in 2009, RetailMeNot is the ultimate destination for saving money when shopping. It's a leading savings destination that influences purchase decisions through the power of savings. With thousands of coupons, deals, cash back offers and discount gift cards, it’s easy for people, use RetailMeNot, to save at all their favorite stores and restaurants. The company drives growth for more than 70,000 brands internationally.RetailMeNot delivers innovative promotional media solutions including mobile coupons & codes, cash back offers, discount gift cards and browser extensions, to help its brand partners achieve their goals.
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