Service Partners & Solution That Companies will Spend on In The Next 12 Months

Digital Marketing Statistics & Metrics

71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Digital Marketing | UK

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys.
Laggards associate important benefits with improving their data activation maturity, including their ability to drive expansion within accounts, improve marketing efficiency, strengthen their brand, promote data consistency between marketing and sales teams, and improve lead quality.

Take a glance at the service partners or solutions that companies will invest in to change in the next year:

  • 71% of surveyed leaders mentioned that they will increase spending in optimizing their marketing and sales activities.
  • 69% reported that they will spend more on building a master customer database to link data sources and systems.
  • 65% said that they will increase spending on the third data party in the next 12 months.

A Graph Shows Companies Spending Areas to Change in The Next Year, 2018.

Forrester

Research

Founded in 1983, Forrester is one of the most influential research and advisory firms around the whole world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unparalleled insights are grounded in annual surveys of over 650,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients.Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and great purpose: to challenge the thinking of its clients in order to help them lead change in their organizations.
  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019