80% of surveyed social data analysis professionals agree that social data provides unique insights that cannot be obtained from other data or research sources.

Before delving deeper into the use cases of social media intelligence we need to know first what is it?

What is Social Media Intelligence?

Social media intelligence is the concept of turning social media data into actionable insights for brands.

A social media intelligence definition can be simply stated as the use of social tools and solutions to understand consumers and serve them better. It allows you to act on your insights and work toward becoming a social data-driven business based on the conclusions derived from your social media reporting.

Moreover, social media marketing supported by artificial intelligence (AI) features promises to help businesses remove the complexities of modern-day marketing and digital campaigning, while simultaneously delivering exponential results, reducing operational costs. Artificial intelligence can play a crucial role in social media marketing by introducing new features for tasks automation.

The Use of Social Media Intelligence in Business Decision-making

The below chart shows the common areas where social intelligence is being used in business-decision making in 2019…

A Graph Shows the Use of Social Media Intelligence

Social media is ranked as the top case for using social media intelligence with a rate of 81%. This is followed by market research is with a rate of 77%.

Branding comes at next as a top use case for social media intelligence with a rate of 73%, followed by competitive intelligence (69%) and marketing analytics (64%).

Let’s delve deeper and find the common areas where social intelligence is being used in business-decision making in 2019 by industry.

A Graph Shows the Use of Social Media Intelligence by Industry