Digital Marketing Statistics & Metrics

97% of North American Marketers Are Using Linkedin as a Part of Their Content Marketing Efforts, 2018 | CMI & MarketingProfs

Digital Marketing | North America

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base.

Take a glance at the top used social media platforms by technology marketers:

Linkedin is ranked as the most used platform by surveyed marketers with a rate of 97%, while Twitter comes in the second place with a rate of 94% as a platform that the organizations use as a part of their content marketing efforts. Then comes at next 89% of surveyed marketers who reported that they use Facebook.

The Top Social Media Platforms Used By Technology Marketers In North America

A Graph Shows The Most Social Media Platforms Used By Technology Marketers, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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