Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base.
Take a glance at the top used social media platforms by technology marketers:
Linkedin is ranked as the most used platform by surveyed marketers with a rate of 97%, while Twitter comes in the second place with a rate of 94% as a platform that the organizations use as a part of their content marketing efforts. Then comes at next 89% of surveyed marketers who reported that they use Facebook.