Nowadays almost anyone with Internet access is using social media platforms, and as the numbers continue to rise, Companies are now trying to convert social media users to social shoppers. Companies are increasingly relying on social media channels to effectively reach their audiences. Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. Briefly, social commerce is the use of social network in the context of e-commerce transactions. Social shoppers are goal-oriented, rational actors, motivated by cognitive thinking making intuitive decisions, and seeking social savings.
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