Digital Marketing Statistics & Metrics

The Total Planned Spending in US During Valentine’s Day 2018 Will Exceed $19 Billion | NRF

Shopping Seasons | USA

Valentine’s Day is a significant spending holiday for shoppers worldwide. In the US, over half adults (54.7%) plan to celebrate Valentine’s day in 2018, which presents an excellent opportunity for businesses to earn additional revenue during this time of the year.

The total planned spending of these adults will reach $19.6 billion this year (2018) compared to $18.B in 2016. Jewelry is the most category that adults in US plan to spend their money for with a total of $4.7 billion, followed by an evening out or experiences with $3.7B, and then flowers with $2B.

Valentine’s Day Insights 2018 | Valentine’s Day Marketing for 2018 | NRF

Graph Shows The Total Planned Spending During Valentine’s Day in US, 2018.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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