Digital Marketing Statistics & Metrics

42% of the Total Population Globally Are Active Social Media Users, 2018 | We Are Social & Hootsuite

Uncategorized | Global

The total number of social media users globally reached 3.196 billion users, active social media users are 42% of the total population.

In terms of the social media usage, the total number of social media users who access the social media platforms via mobile is 2.958 billion, indicating that the active social media users are 39% of the total population.

The Global Social Media Use 2018 | Digital Marketing Community

A Graph Shows the Global Social Media Use in 2018.

We Are Social

We Are Social. They are a global agency. They deliver world-class creative ideas with forward-thinking brands. We Are Social belief in people, not platforms and the power of social insight to drive business value. They call this social thinking. With an international team of over 700 and offices in New York, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Shanghai, Beijing and Sydney their mission is to put social thinking at the center of marketing. We Are Social work with clients including Adidas, Netflix, Google, HSBC, Renault and Audi on global, regional and local projects.


Subscribe for our newsletter!