Digital marketing strategies focus on establishing personal, corporate, and product brand positioning, lead generation, enhancing brand equity, products, and process development. Internal and external marketing is used for conducting consumer research. Digital marketing encloses several activities such as social media, blogging and online communities where relationships are created and maintained through a network established between different stakeholders. Digital marketing has become an important factor in influencing various aspects of consumer behavior including brand awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation.
Take a glance at the most difficult tactics to be implemented in a digital marketing strategy 2019: