Digital transformations for business operations are increasingly seen as essential to the future prosperity of companies across multiple sectors. Businesses around the world are investing their energies, time and money in growing their revenues online. Digital marketing has penetrated to the most micro levels in the economy, making even small shop owners create budgets for online promotions, companies are now working to make the most of technological innovations, and avoid falling prey to digitally disruptive competitors.
Take a glance at which digital area that represents the top priority for organizations in 2019:
- Customer journey management is ranked as the main digital priority for surveyed organizations with a rate of 33%.
- Targeting & personalization is ranked as the second top digital priority for surveyed organizations with a rate of 28%.
- Customer data management, multichannel campaign management & content marketing comes at next as digital areas that surveyed companies reported that they are top priorities for them with a rate of 21%.
- E-commerce & marketing automation is also listed as a top priority digital areas for surveyed organizations with a rate of 17%.
A Graph Shows Which Digital Area is The Top Priority for Organizations, 2019.