Inbound marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy. It’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Inbound marketing is ranked as the first trending topic in 2018 with a rate of 45%, while influencer marketing is ranked as the second with a rate of 39%.
Then comes at next account-based marketing & personalization with a rate of 37% as marketers trending topic in 2018.
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