Digital Marketing Statistics & Metrics

Social Media Management is The Most Used Marketing Tactic by Small Businesses in The USA At a Rate of 49.3%, 2018 | Infusionsoft

Digital Marketing | USA

Small business owners understand the power of social media in their marketing. Overwhelmingly, social media is the number one digital marketing tactic they use. With so many small businesses not fully embracing the digital age, one might expect to find a broad range of barriers that are tough to overcome such as inadequate broadband, a lack of technical skills, or huge financial barriers to investing in technology. However, the issues are actually much simpler: many small businesses need to be made aware of the benefits of the internet and other digital tools.

Take a glance at the most used digital marketing tactics & tools used by small businesses in the USA:

  • Social media management is the most used marketing tactic used by small businesses in the USA with a rate of 49.3%.
  • Web analytics is ranked as the second most used marketing tactic by small businesses in the USA with a rate of 35.7%.
  • SEO or digital advertisement tools comes at next as a used marketing tactic with a rate of 28.2%.
The Types of Digital Marketing Tools Used by Small bussiness in USA, 2018.

A Graph Shows The Types of Digital Marketing Tactics & Tools Used by Small businesses in USA, 2018.


Infusionsoft provides sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Infusionsoft, understands that growing a small business is hard. That’s why, 365 days a year, 24 hours a day, they are solving the biggest growth challenges for small businesses so they don’t have to make so many sacrifices on their path to success.

    Subscribe for our newsletter!