Digital Marketing Statistics & Metrics

Facebook Messenger Has the Highest Rate of Owners in Ireland, Jan 2017 | Ipsos MRBI

Consumer Behavior | Ireland

The use of social messaging applications don’t differ so much from country to country.  in Ireland, Facebook Messenger has the highest percentage of owners (58%) in January 2017, followed by Whatsapp with a rate of 56%, and then skype with a rate of 43%.

Tinder and Snapchat have the lowest number of owners with 9% and 29% respectively.

Whatsapp Has the Highest Percentage of Owners in Ireland, Januarey 2017 Ipsos MRBI

Figure Shows The Percentage of Messaging Accounts Ownership.


Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.


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