Tag: Asia Pacific/APAC

Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …

Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …

Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before. In China online retail sales accounted for 12.9% of the total retail purchases …

The wide penetration of mobile devices around the whole world has made purchasing products and services via mobile devices easier than before. In a way to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study, read the …

Web Browsing continues as the dominant downstream traffic category, accounting for 31.4% of downstream traffic, a small the decline from last year and also communications now accounts for 41.57% of peak upstream traffic. The points below reflect the latest trends of mobile access phenomena in Asia-Pacific, Africa, & the Middle East: Mobile Access in Africa …