Guides
Standing Up to Sephora: 6 Best Practices for Beauty Brands | Sailthru
When it comes to innovation and marketing strategy, beauty brands are leading the way. The beauty industry is transforming by embracing personalization, augmented reality (AR), and virtual reality (VR) to acquire new customers and grow long-term relationships. It worth to be mentioned that, the Euromonitor International reports that global spending on personal care and beauty …
Researches
Survey Report: Surviving the Retail Apocalypse, 2018 | Yes Marketing
Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this …
Articles
Why Brand Transparency Should Be Your No.1 Priority
If your business’s brand isn’t transparent, then you’ll make life a lot harder for yourself. You’ll find trust harder to forge, you’ll find employee happiness harder to harness, and you’ll make yourself less attractive to potential candidates. For all of these reasons and more, boosting your brand transparency should be your number one marketing priority. …
Guides
2018 Magento Holiday Commerce Outlook | Magento Commerce
As the holiday season approaches, marketers and stores owners honed their marketing skills with a bulk of data and statistics to get a good start. Magento Commerce has surveyed 15 leading experts in the e-commerce industry to present the best practices in creating irresistible customer experiences that help your business stand out, boost sales, and …
Guides
2018 Holiday Retail Outlook | Alliance Data
Yet another holiday-shopping season is upon, retailers will need to plan ahead for the upcoming 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and seamless shopping experiences. As we look to holiday 2018, the grass would be greener and the retail industry outlook is positive. For instance, …
Guides
Building Brand Loyalty in a Digital-First World | Signal
Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s why brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional …