Researches
Optimizing Marketing Automation, 2018 | Ascend2
Marketing automation is the process of using software to perform repetitive marketing tasks designed to boost sales leads, personalize marketing content & messages and in the process, save marketers’ time and effort. The importance of marketing automation is reflected by 94% of the best-in-class marketers, surveyed by Ascend2, indicated that marketing automation is “very important” …
Indicators
65% of Organizations Consider Data Analysis as a Great Factor to Improve Customer Experience in USA, 2018 | Adobe & Econsultancy
Presenting a magnificent customer experience is one of the top priorities for companies. Organizations in the USA revealed that improving data analysis capabilities to understand the customer experience requirements is an important factor in 2018 rated by 65%, compared to the factor of optimizing internal collaboration between creative and marketing teams that ranked as the second factor …
Indicators
Ease & Effortless Shopping Are the Top 2 Reasons of the Positive Shopping, 2017 | Signal & Digital Ascendant
More than 8 in 10 consumers (82%) indicated that their favorite retail brands which make it easy for them to find products that fit them while shopping in-store or online. Nearly 3 in 4 consumers (73%) said their favorite retailers who make their shopping tour seamless everywhere they interact with them. While 42% of consumers …
Indicators
71% of UK Shoppers Would Leave a Review After a Good Experience, Feb 2017 | Feefo
Only a quarter of online shoppers (24%) leave reviews regularly and 68% leave them from time to time. 71% of online shoppers reported that they would leave a review after a good experience and 52% of them would leave a review after a poor one. It’s important to know that restaurant is most likely to …
Indicators
76% of UX Designers Care More About User Research During the Design, 2017 | UserTesting
The majority of the user research is conducting during the design or prototyping phase (76%) and also before beginning any design or development (72%) because that helps UX designers to refine their concepts quickly before investing in the development. In addition, companies did more frequent competitive research to understand customer expectations & benchmarking to measure …
Indicators
55% of Retailers Think That Optimizing Customer Experience Is Their Top Priority in 2017 | BRP
The main theme to retailers’ customer experience priorities is optimizing the customer shopping experience with a rate of 55%, followed by increasing customer loyalty (50%), improving the mobile shopping experience (45%) and creating a seamless experience across all channels (42%).
Indicators
US Online Shoppers Are More Likely to Share Info. Over Damaged Packages With Friends, 2016 | OSM
87% of online shoppers in the US are more likely to call customer service to complain in case receiving a damaged package. But in terms of sharing frustrations over a damaged package with friends and/or family, three-quarters of them are very likely or likely to do so and only a few rate of them are …