Tag: Content Marketing

Marketers tend to think that their content is always great, by providing value in a fun, memorable way, speaking to their audience in a manner that they enjoy. While it would be great if that were true, the sad reality is that if marketers aren’t careful, their content can do more harm than good. And …

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …

The one aspect that’s consistent about search engine optimization practices is that they are always changing. The changes aren’t small either – they usually dramatically alter the landscape of SEO practices and marketing techniques whenever they do happen, although each change is for the benefit of web and organic search. Google actively tries to make …

The moment you start a business, everything almost seems slow. Statistics show that most small companies collapse at the early stages of their business. Growing a small business can cause you a throbbing headache before you find out a solution. However, the secret to a successful business is in marketing. How do you market your …

There are a lot of terms you need to be familiar with in online advertising. But, one of the most critical measurements you must know and understand is cost per acquisition (CPA). Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually …

2019 ANA Masters of Marketing Week is unquestionably the biggest and best gathering of senior marketers in the country, and it’s a great opportunity to get informed and learn about the latest trends and recent best practices. In addition to the general session stage, ANA Masters of Marketing Week is bringing back the Masters Second …

Social media users are spending more and more time on social media platforms and more and more people join social media every day. Therefore, these platforms are becoming essential communication methods that businesses should be taking advantage of it. Therefore, the importance of content is increasingly acknowledged, this is because of its benefits which are …

Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …