Tag: Content Marketing

The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …

Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …

In the recent 3-4 years, content marketing has always been the top issue/topic, with more than 9 out of 10 organizations worldwide use content marketing to market its products, services, or support to prospects or existing customers. But the challenge here is that personalized content requires a strategic content management approach and a sophisticated tech …

Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …

Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML & etc.) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over …

Laughing Samurai is a digital agency built to help CEOs, presidents, marketing directors, and agencies build strong creative to support their marketing. Laughing Samurai is culture first, results-driven, a creatively inspired team of digital strategists, interactive designers, and copywriters. Laughing Samurai creates brands, builds websites, and provides digital marketing strategy and implementation. The type of …

The use of content marketing and native advertising is on the rise and is expected to grow more in the future. But the lack of standard guidelines for branded content creation and distribution has caused confusion and some reluctance on the part of marketers and agencies in building out branded content campaigns. Significant efforts are …

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base. Take a glance at the top used social media platforms by technology marketers: Linkedin is ranked as the most used platform by surveyed marketers with …