Digital Marketing Statistics & Metrics

51% of B2B Marketers Consider Content Marketing as the Best Marketing Channel That Delivers ROI, 2018 | Contentive

Digital Marketing | Global

Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost.
There are hundreds of marketing channels to choose from. Which one’s the best for your business that can bring you the highest return on your time, energy and money.

Take a glance at the most marketing channels that provide the best ROI:

  • 51% of surveyed B2B marketers mentioned that content marketing is the best marketing channel that affords the best ROI for their business.
  • Email marketing is ranked as the second marketing channel that delivers high ROI for business with a rate of 47%.
  • Social media comes at next with a rate of 42% who indicated that this channel is the best marketing channel that provides them with the best ROI for their business.
The Most Marketing Channels That Provides The Best ROI in 2018

A Graph Shows The Most Marketing Channels That Provides The Best ROI.

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