Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another 35% are acting on it now. But to what extent does the email-driven content marketing strategy effective for them?
The vast majority (54%) of marketing influencers evaluate their email-driven content marketing strategy to be very successful at achieving objectives, compared to only 5% who consider the strategy unsuccessful.
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