Presenting a magnificent customer experience is one of the top priorities for companies. Organizations in the USA revealed that improving data analysis capabilities to understand the customer experience requirements is an important factor in 2018 rated by 65%, compared to the factor of optimizing internal collaboration between creative and marketing teams that ranked as the second factor …
Engaging the customer to enhance the shopping experience through personalization and relevance is the key factor to winning and keeping customers. Of course, it’s not surprising that meeting the expectations of today’s customers has become extremely challenging. Besides that, the networks in the past were unreliable, slow and expensive, but today’s networks are robust, reliable and resilient network technology. …
Nearly 2 in 3 consumers (64%) indicated that their favorite retail brands give them an overall better customer experience in-stores/websites by providing them with consistent experiences, regardless of the digital platform or purchase channel consumers used to interact with them. Besides, 63% said their favored retail brands are which provide them by a trustworthy with …
“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).