Tag: Digital Buyers

The last two decades have witnessed a phenomenal growth in digitalization in GCC. At the end of 1995, the market capitalization of the top 15 public Internet companies was US$16.7 billion. The valuation of the top 15 companies had increased more than 125 times and mushroomed to $2.1 trillion. As for the usage trends; young …

Back to school season is accompanied by a flood of excellent back-to-school sales. Parents search for the apparel, accessories and school supplies for their kids and retailers compete to introduce themselves to the right products and best deals to inspire action. These Key insights would help the USA marketers to maximize the results of their …

In Saudi Arabia, there’s a flair for online shopping as some of the tops searched brands. “Think With Google” shows the top searched brands in KSA which include international e-commerce sites. Travel sites also exist at the top of minds such as flying and Saudia Airline. Also, Toyota Fortuner is one of the top 10 …

The shift in consumer behavior in MENA is attributed to the rise in smart devices throughout the region. As the smartphone has created the largest impact with 84% penetration across MENA’s mobile subscribers, with approximately 50% now owning high-end smartphones, and 1 in 3 devices being 4G enabled. There is accelerated growth in internet usage …

E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those …

Across the 34 markets surveyed, 81% of all internet users have uploaded, shared a photo, a video or posted a review online in the last month with about 87% in the Middle East & Africa, and 75% in Europe. The majority of these audiences are between 16 & 34 years old, and also most of …

A survey based on over 12,000 Internet users in South Africa on their online shopping habits and uncovered the following key insights: 26% spend 5+ hours on the Internet on an average day. Both men and women shop online. 48% are 25-44 years old. 38% are accessing the Internet via a mobile phone and 29% are …

Consumers nowadays use multiple devices in the purchase journey – from searching and browsing to buying. So, retailers need to analyze consumer usage of the different devices during this journey. Read and recognize the state of cross-device commerce in the UK as mentioned below: 36% of all online transactions involved 2 or more devices. 37% …