Tag: Digital Marketing

Video Is an Incredibly Powerful Medium for Businesses: Video is becoming a fundamental part of any content marketing strategy, distractions are everywhere, especially on the Internet. So when you succeed in getting a customer to your website, it’s vitally important that you keep them there. Video is highly effective in getting visitors to stick around, …

It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …

In a crowded marketplace, ambitious businesses find ways to tower above their competition. Are you one of them? If not; have you ever asked yourself where do you start to get the most bang for your digital marketing buck? For small to medium-sized businesses, going up against brands with big digital marketing budgets is difficult …

In today’s digital world, there is a common challenge for advertisers across almost all industries: how to know which marketing activities are actually driving profit and which are wasting spend. Being a marketer, have you ever asked yourself if you are using marketing mix models and vendors in the right way? According to Nielsen, there …

Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …

Almost 20 years ago, Bill Gates first published its book “Business @ the Speed of Thought” that explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book seems outdated as the Internet was in its early stages, but the basic idea of the book still stands- due to evolving …

When it comes to digital marketing, there’s nothing more powerful than the opinion of the masses. But when it comes to getting these opinions, brands and companies are becoming spoiled with choices? What about you? Do you set up a complicated system to check for consumer behavioral data? Or do you go with the familiar …

Do you know that marketing automation campaigns leads to higher conversion rates than traditional email marketing campaigns? According to 60 Second Marketer, marketing automation campaigns have 200% conversion rates higher than traditional email marketing campaigns.  77% of the companies that use marketing automation noticed a robust increase in revenue and marketing/sales effectiveness. Moreover, a highly targeted …