Tag: Digital Marketing

Brands are struggling to turn the terabytes of performance data they gather about their content, campaigns, and audiences into meaningful insights and actions, Marketing Performance Measurement (MPM) is the best-in-class practice of aggregating and analyzing marketing performance data across multiple channels (e.g., paid, owned, earned), this sophisticated process delivers a competitive advantage to brands by …

Businesses are constantly looking for new ways to get the most out of their advertising spend and publishers. In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. List of 10 Things Marketers Need to Know About the Performance Marketing Industry: Attribution is key. Mobile marketing is the now and …

Looking at the previous years, email still an essential component of marketers’ strategy. Those saying the email was either ‘important’ or ‘very important’ totaled with a rate of 95% in 2016. The highest figure recorded, with 63% saying the email was ‘very important’. Only 1% of marketers surveyed said email marketing was ‘unimportant’.

Marketing automation has rapidly become a critical component of today’s successful digital marketing strategies. It can boost sales productivity, reduce marketing overhead and helps you engage customers. 8 Steps to Turn Your Marketing Automation Platform Into a Customer Engagement Machine: Build your customer organization chart and buyer profiles: It’s very important to take the time …

Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes. The 5 Most Common Digital Marketing Mistakes and How to Fix Them Not …

There is an enormous growth in the digital video interest along with social spend. That makes marketers depend on digital video along with social platforms in advertising, however, there are some challenges agencies may face. Most of the agencies are focusing on their digital spend on mobile, digital video and paid social media: 24% of …

44% of Indian marketers determined that email marketing was the digital marketing channel that offered the best ROI for each 1 rupee invested in 2016. This was followed closely by Facebook with a rate of 36%, then LinkedIn with a rate of 11%.

Most brands recognized the importance of data to their current and future marketing success, knowing where to start can feel overwhelming, via applying the results from 2017 marketing research study you’ll revolutionize your marketing strategies with data-driven approaches before their competitors do. The Key Findings of the 2017 Data-Driven Marketing Report: No surprise that 92% …