Nearly half of marketers in India (47%) depend mainly on analytics software to track their email campaigns. Another rate (23%) of Indian marketers calculate the ratio of users sign ups & registration rates via that campaign and 20% use open rates for the same purpose.
“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).
Personalizing customer experiences, whether on your website, in an email push, or during a social media campaign, requires you to deliver content that takes into account the context of customers’ current and previous brand interactions. Follow these main and important 10 personalization tactics: Give first-time visitors a special welcome and offer “how-may-we-help-you” content with different …
Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of …
Looking at the previous years, email still an essential component of marketers’ strategy. Those saying the email was either ‘important’ or ‘very important’ totaled with a rate of 95% in 2016. The highest figure recorded, with 63% saying the email was ‘very important’. Only 1% of marketers surveyed said email marketing was ‘unimportant’.