There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign. If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find …
Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? But how exactly do you get started? What are the key steps you need to take to get up and run your first email marketing campaign and ensure your campaigns are a success? Thank God! It’s easier …
Email is considered as one of the best and quickest channels of communication that helps in sending and receiving important data and information. Different types of email marketing campaigns can help companies to reach their target audience and convert them as their consumers, email campaigns focus on customer retention or prospecting via lead generation, many brands send …
Many marketers rate email marketing highly and they get many benefits from. The question here is which benefits are they trying to achieve as they seek to improve their email marketing?. Generating more leads is the highest-rated benefit of email marketing with a rate of 23%, followed by improving sales with 19%, improving conversion rates …
63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information. In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the …
Most of the marketing influencers surveyed globally reported that increasing conversion and click-through rates are their most important objectives for an email marketing strategy to achieve with rates 55% and 49% respectively. The third most important objective is increasing the size of the email lists this channel relies upon, with a rate of 43%.
For half of the marketing influencers globally – who surveyed -, message personalization is their most effective email marketing tactic. Meaningful call-to-action ranked the next with a rate of 38%, narrowly edging out list data segmentation with 37%. Mobile responsive design and automated campaigns lagged behind most effective email practices with rates 28% and 27% …
The email isn’t Instagram or Snapchat. It doesn’t enable VR and AR capabilities, but while social media platforms can change their algorithms and limit your reach, it provides a more stable and direct connection to the targeted audience, most cost-effective way, besides being an option which can help you maintain your marketing productivity amidst the …