Tag: Email Marketing

The welcome email is a powerful way to turn your new email subscribers to customers. A study conducted by Experian Marketing Services revealed that welcome emails are four times more likely to be opened and five times more likely to be clicked than other promotional emails. The best welcome emails result from a combination of …

Every business is interested in increasing their marketing effectiveness by implementing the most effective marketing tactics and strategies. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time, social media marketing and …

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? But how exactly do you get started? What are the key steps you need to take to get up and run your first email marketing campaign and ensure your campaigns are a success? Thank God! It’s easier …

The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels. A recent study …

Consumer behavior has changed. Modern customers want to deal with companies that help and teach them before selling is even discussed. Marketing has made the shift, in turn, from PUSH to PULL. That’s the concept of inbound marketing. What Is Inbound Marketing? Inbound marketing is a marketing strategy that is designed to earn prospects and …

Email is considered as one of the best and quickest channels of communication that helps in sending and receiving important data and information. Different types of email marketing campaigns can help companies to reach their target audience and convert them as their consumers, email campaigns focus on customer retention or prospecting via lead generation, many brands send …

Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, …

Lead nurturing is the process of engaging a defined targeted group by providing relevant information at each stage of the buyer’s journey. While lead generation involves the marketing process of capturing and stimulating the interest of potential customers in a service or product for the main purpose of creating a sales journey, lead nurturing ensures that …