Marketing technologies are making a huge impact on digital marketing performance, the marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Take a glance at the marketing technologies that B2B …
A successful holiday season means attracting new customers, making sales, and building relationships that will carry you through the rest of the year. To increase your holiday sales, you have to get potential customers into your store with some efforts and some ingenuity. This guide takes a look back toward the 2015 and 2016 holiday …
Digital marketing has become a lucrative field over the last couple of years, especially with how ubiquitous the internet has become. It is used by people of all ages, backgrounds, and locations, creating opportunities for digital marketing professionals everywhere. If you happen to be one, perhaps you’re thinking about how you can improve your skills …
As the holiday season approaches, marketers and stores owners honed their marketing skills with a bulk of data and statistics to get a good start. Magento Commerce has surveyed 15 leading experts in the e-commerce industry to present the best practices in creating irresistible customer experiences that help your business stand out, boost sales, and …
Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each …
During the holiday season, marketers honed their online purchasing skills to boost sales and gain the most of their marketing efforts. Email marketing should be one of marketers’ go-to tactics and plan optimized email campaigns. It’s important to note that email marketing is up to par with landing pages. Marketers’ emails need to lead somewhere. …
Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …
The craziest shopping weekend of the year is in full swing. But there’s no need to panic. It’s time to get your seasonal email marketing campaigns all wrapped up. Constant Contact has analyzed tens of billions of emails sent and opened around Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. Key Findings Showed Tips …