Digital Marketing Statistics & Metrics

Email Marketing is Ranked as The Top Channel That Generates Leads With the Highest ROI With a Rate of 49%, 2019 | ChiefMarketer

Digital Marketing | Global

Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each offering, marketers are expected to consistently deliver targeted and ROI-generating marketing programs.

Take a glance at the top channels that produce leads with the highest ROI in 2019:

  • Email marketing is ranked as the top B2B digital marketers marketing channel that delivers the highest ROI at a rate of 49%.
  • Search is ranked as the second top channel that generates the highest ROI leads with a rate of 46%.
  • Live events come at next as top channel the produces leads with the highest ROI with a rate of 42%.
The Top Channels That Drive B2B Leads With The Highest ROI, 2019.

A Graph Shows The Top Channels That Drive B2B Leads With The Highest ROI, 2019.

Chief Marketer

Global online content portal Chief Marketer arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques. Today’s marketers require not only creative ideas, but the tools and methods to integrate cross channels & measure results quickly. Chief Marketer expresses the new imperatives in marketing to connect multiple disciplines in the service of selling, sustaining and growing important brands.

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