Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each offering, marketers are expected to consistently deliver targeted and ROI-generating marketing programs.
Take a glance at the top channels that produce leads with the highest ROI in 2019: