Tag: Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Its purpose can vary, but it is frequently used to enhance a business or brand’s relationship with current or previous customers and to encourage loyalty, repeat business, and acquire new customers. Take a glance at the most used type of emails …

Halloween has never been just for the kids. It’s a great opportunity for boosting sales. Marketers spent much time preparing for one of the fastest-growing and most widely loved holidays of the year. While email and Halloween are a perfect match, getting ready for Halloween email marketing can be hard work too. Here are a …

Achieving high email performance is all about boosting user engagement. Even if it is increasing opens or conversions. Developing your email strategy will help you gain competitive advantage & save you from unnecessary stress. It’s time to begin planning your holiday email campaigns. Below are 7 ways to boost engagement in your holiday emails: Offer …

No matter how many channels try to challenge the throne, they all come up short. Email marketing is one of the effective digital channels for keeping engaged with people who have already expressed interest in any brand with the ability to reach out directly to these individuals with updates and sales that can encourage them …

Despite it is extremely popular that content marketing is the third most difficult strategy to put in place, marketers still are willing to try to make content marketing work for them. In terms of email-driven content marketing strategy, only one-third (34%) of marketing influencers, surveyed, indicated that their organization has already developed one, while another …

Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …

Personalized experiences are a hot topic these days. Certain types of businesses have become very skilled at delivering personalized services. Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. In general, consumers have shown a fair amount of receptivity to these …

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions and grow as the business solicits contact information from website visitors. In fact, consumers are most likely to sign up for email lists from retail sites or deal aggregators. …