Email marketing is the act of sending a commercial message, typically to a group of people, using email. Its purpose can vary, but it is frequently used to enhance a business or brand’s relationship with current or previous customers and to encourage loyalty, repeat business, and acquire new customers.
Take a glance at the most used type of emails by technology marketers for content marketing purposes:
- Event emails are the most used by marketers for content marketing purposes with a rate of 75%.
- Lead nurturing is ranked as the second most used type of emails for content marketing purposes at a rate of 74%.
- Drip campaigns (e.g., welcome series) comes at next with a rate of 64%.
A Graph Shows The Types of E-Mails that Technology Marketers Use for Content Marketing Purposes, 2018.