Digital Marketing Statistics & Metrics

Event Emails Are The Most Used Type of Emails by Technology Marketers in North America For Content Marketing Purposes With a Rate of 75%, 2018 | CMI & MarketingProfs

Digital Marketing | North America

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Its purpose can vary, but it is frequently used to enhance a business or brand’s relationship with current or previous customers and to encourage loyalty, repeat business, and acquire new customers.

Take a glance at the most used type of emails by technology marketers for content marketing purposes:

  • Event emails are the most used by marketers for content marketing purposes with a rate of 75%.
  • Lead nurturing is ranked as the second most used type of emails for content marketing purposes at a rate of 74%.
  • Drip campaigns (e.g., welcome series) comes at next with a rate of 64%.
The Types of E-Mails that Technology Marketers Use for Content Marketing Purposes, 2018.

A Graph Shows The Types of E-Mails that Technology Marketers Use for Content Marketing Purposes, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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