Tag: Email Marketing

The email isn’t Instagram or Snapchat. It doesn’t enable VR and AR capabilities, but while social media platforms can change their algorithms and limit your reach, it provides a more stable and direct connection to the targeted audience, most cost-effective way, besides being an option which can help you maintain your marketing productivity amidst the …

Email is a mainstay of the marketing toolbox. It delivers marketing results because it’s direct, flexible, dynamic and measurable. Email marketing also is one of the most cost-effective marketing tools. Read the below to be aware of the major insights into North American email marketing: 47% of consumers are using mobile devices to review and …

Ensuring that your emails display and function as intended is an important step in every email workflow. Successful email programs recognize this. Your email workflow is an expression of the investment you make in every email and itself is a predictor of the email program high-performing. Check the below key findings from the 2nd annual …

Designing really good emails that get attract your reader’s attention will be easy when following these tips about the email design, which also highlights the technical aspects to keep in mind: Set Up:  Before diving into design use these tactics to create open-inducing emails: Subject line. Preheader text. Personalization. Dynamic content. Email layout. Email width. User …

Nearly half of marketers in India (47%) depend mainly on analytics software to track their email campaigns. Another rate (23%) of Indian marketers calculate the ratio of users sign ups & registration rates via that campaign and 20% use open rates for the same purpose.

Nowadays email is going to reach more than 3.7B users -half of the world’s population- with 44% of the world’s population owning a smartphone in 2017, which allows quick interact with emails. So, marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness. To optimize your program in response …

Emails sent by marketer might be opened, ignored, moved to the junk folder or instantly deleted. So, the subject line becomes a major factor of how a campaign performs and how it contributes to a brand’s bottom line because a message isn’t opened can’t lead to any clicks, conversions or revenue. Find out more about …

Most of the companies are planning to increase their budgets for some of the digital marketing channels or disciplines in 2017. The highest rate of companies (62%) planning to increase their coming budget on mobile marketing, because they know it is likely to yield tangible results. Personalization, email marketing, and social media marketing almost have …