Tag: Email Marketing

Email marketing has great benefits for marketers, 23% of marketers surveyed assume that generating more leads is the biggest benefit from the email marketing, followed by a rate of 19% goes to improving sales and 17% improving conversation rates.  

58% of marketers surveyed claimed that they are planning to increase their investments in email marketing in 2017. Paid advertising in Facebook Twitter, LinkedIn, etc. ranked the second with a rate of 50% of the total respondents who said they will increase the budget in 2017, followed by content marketing with a rate of 47%.

Marketers use a variety of metrics to evaluate email campaigns & measure success. Counting the increase of subscribers number ranked the top of these metrics with a rate of 29%, followed by a rate of 21% goes to high-funnel engagement metrics. There is a rate of 23% of marketers don’t focus on any kind of …

Tracking and Measuring your Marketing KPIs can help the marketing planners to know their marketing failures and fix them, validate everything as a marketing professional. The 16 Marketing KPIs You Should Be Measuring – but Probably Aren’t: Sales Growth. Leads. Lifetime Value of a Customer (LTV). Cost of Customer Acquisition (COCA). Sales Team Response Time. …

Marketers ranked email & social media as the top 2 digital channels for delivering an excellent return on investment (ROI) & 50% of marketers said that they will increase the email marketing budget in 2017. Check the below highlights to discover how different industries use email marketing, and each industry’s benchmarks and how marketers can …

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …

The content marketing is the process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action by creating just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or …

Looking at the previous years, email still an essential component of marketers’ strategy. Those saying the email was either ‘important’ or ‘very important’ totaled with a rate of 95% in 2016. The highest figure recorded, with 63% saying the email was ‘very important’. Only 1% of marketers surveyed said email marketing was ‘unimportant’.