Retailers nowadays strive to strike the right balance between meeting customer requirements, while also keeping an eye on consumer technology trends which will help them shape the future. A survey based on a sample of 500 retail respondents in EMEA was conducted to recognize how the retail sector is transforming itself in the digital era. …
Marketers believe that email has never been so important, but the nature of email is changing and it becomes an essential tool with rising of content importance every year. A survey of 46 questions in total was conducted in the UK and the results come to show that: 63% of marketers surveyed assume that email …
Social media marketing holds 41% of Indian Marketers budget in 2016, followed by 25% for search marketing, then 15% for email marketing. Social media marketing also tops the list of marketing activities being planned for 2017, followed closely by email marketing and search marketing.
Digital retail businesses must leverage technology across the organization to upskill and create an agile workforce that can operate efficiently and drive fast innovation. Read the below points to find out how the 200 marketers surveyed making sense of the possibilities artificial intelligence is bringing, what channels are getting a makeover, and what challenges are …
78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.
Email marketing now offers marketers innovative ways to push campaigns to the next level. In this regard, Movable Ink launched this playbook provides you with examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement & ROI. The Guide will teach you how to build a …
Only 22% of marketers aren’t using marketing automation, while about 78% of them use the marketing automation features with different rates of usage. At the end of the spectrum, only 4% of marketers are making high use of marketing automation features.
Email marketing is the act of sending the right message at the right time to the right person, and this is not an easy mission. that’s why 57% of the email marketers surveyed plan to increase their email marketing budget in the future. Find out how each industry rates the effectiveness of various marketing channels …