Digital Marketing Researches & Reports

2017 Digital Trends in Retail | Adobe

E-Commerce & Retail | EMEA Region

Retailers nowadays strive to strike the right balance between meeting customer requirements, while also keeping an eye on consumer technology trends which will help them shape the future.

A survey based on a sample of 500 retail respondents in EMEA was conducted to recognize how the retail sector is transforming itself in the digital era.

  • Almost half of retailers (48%) reported that digital permeates most of their marketing activities, while only 16% of retailers said that digital permeates all their marketing activities.
  • The retail sector ranked the 6th out of 15, behind gaming & gambling, media, technology, professional services and telecoms regarding themselves as digital-first.
  • 78% of retailers surveyed agreed that they were combining digital marketing skills with analytics and technology.
  • 66% of retailers surveyed said also that they had the tools which allow them for streamlined workflows between creative and content marketers/web teams, compared to 60% for non-retailers.
  • Customer experience is the most important area of focus for 54% of retailers.
  • Targeting, personalization and Social media engagement are the top tactical priority for retailers.
  • Mobile marketing, personalization, email marketing & social media marketing are the top digital marketing channels retailers intend to increase their budgets in.
What Extent Does Digital Permeate Marketers Own Organizations Marketing Activities.

A Graph Shows to What Extent Does Digital Permeate Marketers Own Organizations Marketing Activities.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.


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