Tag: Google AdWords

It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …

Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …

Pay-Per-Click (PPC) can have a major and positive impact on most businesses and brand. PPC is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s also a way of buying visits to your site, rather than attempting to earn those visits organically. Google AdWords …

Unlike SEO, Google AdWords Pay Per Click (PPC) is one of the fastest marketing channels to increase leads and sales. It is a way of using search engine advertising to generate clicks to websites, rather than “earning” those clicks organically. ThoughtShift introduces 7 tips that will make you improve your upcoming Pay Per Click campaigns: …

Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …

As advertisers are forced to pay more for each click, fewer overall clicks can be obtained using available budgets, strategies such as increasing bids for the highest-value customer; Based on these two trends alone, overall CPC increases are inevitable. Via analyzing 1,300 Google AdWords accounts – global- & more than 176,000 active campaigns, you can …