Google has one of the worst records when it comes to social networks. Yet, we have to give Google some credit for never giving up. Following the shutdown of platforms like Orkut, Google Buzz, and Google+. Also, the shuttering of messaging services like Allo and Google Wave. It appears that Google is testing out yet …
It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects. Marketers can utilize this Google ads new feature and their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out. Google Ads has recently also added …
SEO is changing and marketers often see multiple updates per year from Google. As a result, they are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any decrease in organic traffic. Sound like a lot of work? It sure is. Luckily, this HubSpot’s guide is …
In today’s digital marketing era, brands are competing more than ever to grow their revenue from Google Shopping, Search, and Display in the year ahead. In 2018, Amazon listings continued to flood Google Shopping results as well as an influx of new advertisers that are struggling for visibility on Google’s Search and Display Networks. that’s …
On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is over later this year, …
Search engines drive a huge amount of traffic, especially on Google. The growth of mobile device usage has surpassed that of the desktop from previous years. According to a study conducted by Hitwise, nearly 6 out of 10 of all online searches are now carried out on a mobile device, with some sectors (food & …
Back to 2017, the ad revenue of the e-commerce giant ‘Amazon’ in the US has grown to over $1.65 billion, according to eMarketer. That’s more than a 500% increase in just six years. By 2019, that number is set to double again. – So, the question here is “how can your brand leverage this fast-growing, …