In a world of rapid technological development and evolving search habits, tailoring content for voice search SEO has become an absolute must. Without it, any business or SEO company will be missing out on a significant source of clicks! Since the release of Apple’s Siri in 2011, voice search has grown from a novelty feature …
Google is enhancing the placement and visibility of Shopping ads on YouTube, the company announced Tuesday. In addition, Showcase Shopping ads are also appearing in other placements and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads. This lets brands advertise their products and services right in the YouTube …
AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms. This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform. You’ll gain insights …
Google has introduced several new privacy features for Cybersecurity Awareness Month that give users ways to control their data privacy on Maps, YouTube, and Google Assistant. Google Maps incognito mode The company announced that Google Maps will now feature an incognito mode, which is set to launch on Android sometime this month, and on iOS …
The one aspect that’s consistent about search engine optimization practices is that they are always changing. The changes aren’t small either – they usually dramatically alter the landscape of SEO practices and marketing techniques whenever they do happen, although each change is for the benefit of web and organic search. Google actively tries to make …
Having a recognizable business brand image, which has an impact on consumers, should be an important part of your digital marketing strategy. Consumers need to be able to see what makes your branding stand out from others, and be able to remember your business through the use of design and style. Being able to understand …
Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …
SEO is an essential part of any website owner or digital marketer’s work. There’s a lot of details about how to rank higher in search engines. You may be wondering why your website needs to rank high. This is the data age, and customers conduct online research before ordering any product/service. And for sure, if …