Tag: Internet Users

Internet users in the US were most likely to use ad-blocking due to the ad-overload (49%), irrelevant content (40%), intrusive formats 40% and slow page load speeds (33%) motivate them to deploy an ad-blocker. 1 in 3 recent ad-blockers said that they are trying to avoid ads wherever possible, whether on TV or online, also 17% want to save …

Ad-blocking is a trend on the rise, with research showing that a third of internet users around the world are now blocking ads on their desktops. Take a closer look at the attitudes of US internet users towards ad-blocking & online advertising today: 1 in 2 smartphone owners in the USA state that they would prefer to block …

Among those that have paid to subscribe to digital content, movies ranked at the top with a rate of 38%, followed by sports (34%), then TV series (25%). 24% of those who have subscribed to a content subscription have signed up for music, 20% for ebooks and 20% for mobile games, while 17% signed up …

Today’s consumers around the globe are living in an “always-on” world due to mobile devices and mobile internet access. This study examines how consumers access, perceive, use, react to mobile advertising among global smartphone owners and mobile internet users: 63% of smartphone owners globally use their mobile device every 30 minutes at least, third of …

Sports, International TV series and latest Hollywood releases are the top 3 types of content that drive premium. Internet users in Egypt, KSA & UAE prefers to pay to watch them online than any other content. In addition, sports being driven by men predominantly, and women equally favoring international TV series & documentaries. And also …

A survey interviewed 34,000 online adults via mobile in 2016 & targetted 34 markets globally, identified that 81% of all internet users have uploaded, shared a photo, a video or posted a review online in 2016 with about 87% in the Middle East & Africa, and 75% in Europe. So, they might spend a lot …

46% of internet users – among 24,219 brand followers adults aged 16-64 in 35 countries there were – follow brands on social media which indicate the importance of the brand existence on social media. Facebook, YouTube and Twitter are at the most used social networks sites by visitors and members ranging rates from 93% to …

51% of internet users in Egypt, KSA & UAE have paid for digital content in 2016 and this rate didn’t change since 2015 while paying for subscribing digital content increased in 2016 to reach 49% up from 43% in 2015. Paying for renting any digital content also increased slightly by +1% to reach 38% in …