1 in 4 Europeans internet users is purchasing products or services online at least once a week in 2016. While 3 in 5 are monthly purchases, and also 9 out of 10 Europeans shopping online at least once a year. Only 6% of Europeans shop online every day and this drop in comparison to weekly …
It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …
Africa and the Middle East have the highest percentage of online purchases that consumers made outside their own region with a rate of 50%, followed by Latin America (44%), then Eastern Europe and Russia (43%). North American and European consumers made the fewest international purchases – with 14% and 15% respectively – of their total …
A survey of 2000 consumers shows that people are far more likely to treat online stores as their showroom researching online and then buying in-store. The degree of activity ranges from 15% of consumers always browse online before buying in-store, and 26% do so most of the times to 10% never did it before.
A global survey asked nearly 25,000 online shoppers, prefer not to buy the differentiated goods online. Their reasons among the mentioned products: accessories (Jewelry & watches), Clothes (Clothing, shoes or leather goods), Cosmetics (Cosmetics or fragrances) were: “I need to see & touch the product before buying” was the higher reason rate, especially in the …
Despite the rise in online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. In a try to identify the consumers’ purchasing behavior, purchase drivers, and …
It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …
The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe. To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below: 25% …