Tag: Social Media Advertising

On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign.   Mobile landing pages for video ads The new mobile page is designed in a way to provide a …

Advertising is an ever changing industry, considering how fast technology is moving but also how fast people’s attention spans are changing. As such, Snapchat has opted in a new advertising service for companies looking to advertise on their platform. Originally, Snapchat allowed marketers to have a 10 second video for their advertising commercials. But according …

Instagram has made restrictions that prevent users under the age of 18 from seeing certain content pushing weight loss products and cosmetic procedures. As concerns have been raised about the impact that diet, detox and cosmetic surgery content can have on young people, their mental health and body image. Instagram new restrictions also include removing …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

The Egyptian digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital space in the Arab region, many still look to Egypt as an indicator of what’s coming next in the digital marketing industry in the whole MENA region. Below we’ve outlined a …

With over 1.5 billion daily active users and over 2.3 billion monthly active users on Facebook and Instagram alone, it’s a huge missed opportunity if you’re not tapping into social channels. Establishing a social media marketing strategy is time-consuming. And when you’re building a business, you’re juggling a lot already. The internet is flooded with …

Today billions of people use social media platforms, and as these numbers continue to rise, companies increasingly rely on social channels to effectively reach their audiences, video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates, and the mere mention of the word “video” in an email …

Pizza Fan is the largest pizza delivery company in Greece, Establishing more than 73 outlets all around Greece. They also have big plans for future growth. Pizza Fan aims to offer choice, value for money, and a friendly, familiar customer experience with every order. In this case study, we’ll examine how the Greek pizza delivery …