Tag: Social Media

In recent years, there has been a considerable increase in the number of people accessing the news via online platforms, especially among younger audiences. This shift has many implications for news consumers, in particular, the increasing role played by non-specialized organizations and services, such as apps and social media platforms. There is a wide range …

Social commerce is seen to have the potential to be a major revenue generator and an important method to diversify revenue streams beyond advertising by allowing consumers to carry out a range of commerce activities from booking taxis to paying for restaurant bills or items in-store. Social commerce has been a tough sell in many …

In the past decade, there has been a dramatic change in the way consumers have handled their shopping. Although consumers continue to purchase from a physical store, they tend to shop online since it frees the customer from personally visiting the store. online shopping has its advantages as it reduces the effort of traveling to …

Dark social refers to nearly untraceable web traffic that comes from internet users sharing content directly and privately with each other, instead of posting or sharing it publicly. It often takes place on private messaging apps and email. This means that brands may be overlooking a huge portion of social sharing about their products. Internet …

“We had a good quarter and our business and community continued to grow”, as stated by Mark Zuckerberg, Facebook founder and CEO. “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.” In addition, estimations reveal that more than 2.1 …

Mobile phones are one of the most preferred digital devices in constituting a large part of our daily lives, in particular, using mobile phones with technical innovations has become more common for this group named as generation Z. Creating a new and different social environment with sharing private life on social websites like Facebook, Twitter, …

The structure of markets has changed. In today’s markets, it is necessary to analyze the consumers’ profile in order to appeal to consumers or compete with other companies and survive against them. Today’s changing consumer structure reveals the differentiation of consumption habits as well. Generation Z, which is included in the young age profile of …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …