Tag: Social Media

Emirates achieved the highest use of YouTube among the MENA region countries, that 81% of the UAE internet users use YouTube in 2016, while Tunisia achieved the lowest average of usage (only 26%). Lebanon and KSA almost the same average of YouTube usage, both of them show that 67% of internet users are using YouTube. …

Email marketing now offers marketers innovative ways to push campaigns to the next level. In this regard, Movable Ink launched this playbook provides you with examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement & ROI. The Guide will teach you how to build a …

89% of GB -Great Britain- adults have accessed the internet in the last 3 months, with an increasing penetration reached 71% in Q4 2016. Nearly 2 in 5 of adults have at least one gaming console in their households with 1 in 5 owing Microsoft’s Xbox360 or Xbox One, and nearly a quarter own ebook …

Between January and December 2016, Facebook in Egypt came at the top according to the social buzz rankings of most positively perceived internet brands. With Egypt constituting the largest Middle East fan-base on Facebook with 27M users and growing – the social media giant looks to be continuing to maintain a positive affinity with consumers. …

Youth in the Middle East became better educated, better connected, and more aware of the developments around them than ever before through all of the tools of information technology. The total population in Egypt reached 93.38 M citizens, 48.3 M of them are using the internet with a 51.7 % penetration rate, and 27 M …

Video platforms are favored by 59% of all respondents, who include agencies and marketers. Social platforms such as Facebook, Snapchat, Twitter, etc. are most important for marketers to use in their campaigns with a rate of 65%, followed by video platforms such as YouTube and Vevo with a rate of 55%. For agencies, the proportions …

Social media is one of the biggest opportunities that companies across industries have to connect directly to consumers, it is playing an increasing part of consumers’ lives, and reaching these audiences is a must for marketers. Looking at the average weekly reach of social media among the devices shows the different types of consumers are …

These are the main reasons that drive people to use social media platforms: Nearly three-quarters of people around the world – except China – use Facebook on a weekly basis to keep up with their friends and relatives. About half of social media users use Facebook Messenger and WhatsApp to chat with others. More than …