Digital Marketing Researches & Reports

Arab Youth Survey, 2016 | ASDA’A Burson-Marsteller

Consumer Behavior | Middle East

Youth in the Middle East became better educated, better connected, and more aware of the developments around them than ever before through all of the tools of information technology.

  • The total population in Egypt reached 93.38 M citizens, 48.3 M of them are using the internet with a 51.7 % penetration rate, and 27 M of them are using Facebook, with a 23% social media penetration rate.
  • Youth in Saudi Arabia is the most active per capita users of Twitter and have the highest per capita consumption of YouTube videos.
  • Internet users in Saudi Arabia reached 21.6 M users, and 12 M active internet users, with a 70% internet penetration rate, and 35% social media penetration rate.
  • 39% of Arab youth surveyed said that they get their daily news online, 29% said they watch TV news, just 7% read newspapers daily (down from 13% in 2016) and 32 % of young Arabs read the news online each day, compared to 29 % who watch TV news channels.
  • The overall use of online news sources has grown from 40% in 2015 to 45% in 2016, with social media, up from 25% in 2015 to 32% in 2016.
  • WhatsApp, is the most popular social media platform among the Arab youth, as 2 in 3 young Arabs use WhatsApp with a rate of 62%, followed by Facebook with a rate of 55%, then YouTube, Twitter, and Instagram.
The Arab Youth Survey 2016 ASDA'A Burson-Marsteller

A Figure Shows Social Networks Use Among Young Arab on a Daily Basis, 2016.

Burson-Marsteller

Burson-Marsteller is a global public relations and communications firm that offers PR and advertising services to multinational corporations and government agencies. The company provides services for consumer and brand marketing, corporate and financial communications, corporate responsibility, issue and crisis management, healthcare communications and market access, technological communication, public affairs, digital, and media.
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